ThulasiManoj

  How to conduct “Online Giving Days”? Online Giving Day is a dedicated day where we push our potential donors to donate on a single day for a specific cause. The most common online giving day is #GivingTuesday, which is mainly popular in US and also getting popular these days in India too. It is the Tuesday, which comes after Thanks Giving that is considered for raising funds for various charities/causes. Either your NGO can participate and prepare for this #GivingTuesday or you can organize your own Online Giving day for your supporters. Online Giving day, is a 24 hour donation drive where Non-profits try to raise as much as money as possible from its supporters. To conduct this donation drive, a log of preparation is needed like digital promotions and advertising to make it effective. Reach out to your existing and new supporters through: ·          Emails ·          Social media ·  ...

Online Fundraising Ideas Let us learn "How to do Online Fundraising?" #OnlineFundraisingTechniques The majority of the fundraising these days is happening on Online media, especially after the pandemic which hit us hard in 2020. There are various methods and modes to raise funds online and we will be covering one by one in our upcoming blogs. The most popular online fundraising channel today is Crowdfunding platforms. Which is readily available on the internet through various organizations and provides an easy interface and setup for any small NGO or big NGO to do fundraising online. Crowdfunding Platform - LEARN TO RAISE FUNDS ONLINE  Though it is popular for medical emergencies for individuals, it still attracts a vast number of NGOs to raise funds for their causes and projects and has seen success when the cause is genuine. What you need to do for raising funds on a Crowdfunding platform? Create a Campaign - add details on the project and description (add goal amount and d...

Why should NGOs use social media? Social media is one of the best ways to start connecting to people as social itself means “people” and we need people to begin for any NGO to work. Through social media, we can connect to our audience (be it, partners or donors). Social media creates a relationship between the donors and the NGO, unlike the website which acts as a notice board or journal. Social media helps in creating connections between the donor and getting feedback along with contributions for the causes too in terms of money and volunteers. As social media has become an integral part of the daily lives of all human beings, NGOs should not miss the chance to use them too for the causes and to raise funds. Important reasons for NGOs to be on Facebook Social media has occupied the majority of our lives today and especially after the pandemic, people’s life has become virtual and almost all activities happen online including connecting with family and friends to transacting fo...

Quick Tips to enhance Online Fundraising With the growing use of the internet globally, you should also strengthen your online fundraising efforts. Here are a few quick tips that can enhance online donations for your work. Share your impact stories on your Web page and monthly Newsletter:  You can attract more donors by regularly updating your website. Many organizations also send monthly updates to all their donors stating the new events and activities undertaken for a particular cause. This helps you to stay connected with your donors. Use compelling imagery:   Visual images always create a long-lasting impact on humans and therefore use images that compel the donors to support your cause. It is very important to select images wisely because you want the donor to get a clear message from the image without having to read the details. Use relevant imagery that clearly indicates to the donors what you are raising funds for. Remember not to clutter the page with too many images,...

  How to start Online Fundraising in India for your NGO? It’s a big question when it comes to raising funds online for charity causes or NGOs. Being in the industry for 3 years now, I have some tips to give out for the ones who belong to the industry of online fundraising for charity. Many people from the smaller NGOs look at my profile and call me or come to meet me to know what are my tactics or ideas/approach to raising funds from online channels especially in India. We all know the Indian mentality differs from place to place, culture to culture when it comes to charity giving. Though we all know “Charity begins at home”, we teach often to our children in the day-to-day life and the schools too try to inculcate this habit to children by promoting HelpAge India for example along with many others (guess, you all know what I am talking about as each one of us has done this). This piece is written keeping in mind the small-time NGOs (the local NGOs) who want to do fundraising throu...

Is the Hubspot Inbound Marketing Certification helpful? This question as a Digital Marketer might be bothering you time again until you take up this test/course online. I too had similar questions in my mind though I had heard from friends and peers that it is a wonderful guide for Inbound Marketing Methodologies. And, finally I have registered Myself for the training/certification at  http://academy.hubspot.com/ Add caption I have completed the first few modules and it's quite interesting the way they have explained. They use simple language and it's quite easy to understand. Although I have learnt these fundamentals of Inbound Marketing from WMA  . I am looking forward to more in-depth knowledge from them in the future modules/courses. So, don't wait any further if you are keen to change your career path from traditional to digital media, this training will help ease your transition. What more, it's a free marketing training course. I will write to you...

Some of the Basic Tips for Search Engine Optimization SEO -  Optimization Tips for your Website As we know SEO is for bringing our website on the top of the Search Results Page on any Search Engine, for example Google. SEO in complex form can be handled and managed only by the experts in the field, who have severe knowledge to handle the technicalities of the process. However, you yourself can follow these simple steps to get some results if not the best results. 1. Make sure you list the Name of your Business, Contact Details, Address, etc. the same everywhere online and note not similar. 2. Keep the content original, brief and relevant to the topic. Have an average of 600 words atleast per page. 3. Make sure the site URLs are clear and absolute. Let them not be too long and contain multiple parameters. Rewrite them if necessary. 4. Use a URL structure that includes text, and make sure you include keywords. 5. Use the 'Alt Attribute' tags properly on ev...

Facebook Blueprint Certification I am feeling happy to share this news that I have completed my Facebook Blueprint Certification. Yeah, it's easy and very useful. Every Social Media Manager or a Digital Marketing Professional must undergo this program so as to understand the details of advertising on Facebook. It throw lot of light on each and every aspect and gives complete info and ideas to succeed for any business on the social media platform. The videos are kept short and crisp so it makes it more easier to follow.  The recap and knowledge check are great for us to understand the main ingredients of the program. And the best part is, there is no exams :P So, I would suggest anyone who wants to be present on Facebook for their business to take up this program. Any guidance and help needed from me, please feel free to get in touch with me on thulasi.manoj@gmail.com or @thulasimanoj. Go ahead and explore. This is my 'Facebook Blueprint' Certification ...

‘Adworld is Madworld’ – this is what I had heard as a child. And above I had heard people talk that the ones who are in the advertising world are not the people with morale. So advertising for me was not by choice it was by chance. I started my journey when I was barely 18 years and just out of my 12 th . Fate brought me to this field and I continued to pursue this as I got literally addicted and passionate about the industry. Actually I wanted to be a doctor and I bet each one of us as a child either want to be a doctor, teacher or an engineer. This idea is instilled within us from the day we are born. My Journey - Traditional to Digital Advertising But destiny plays. So here I am almost 15 years in the advertising industry and still going. Many a times I too have felt that I may not belong here because of the culture that is in the advertising industry but has enjoyed my journey all along. Traditional or Conventional advertising was ruling until few years...

Brainstorming, Facebook posts and more for 3Kings Kafe & Kitchen's live project So here's the next step; we sat together one afternoon and started brainstorming and there we came with a content calendar for Facebook posts for the next 3 months. We put a list together on the upcoming festivals of India and International events that we can concentrate on to create relevant posts. We came up with ideas for 3Kings Kafe & Kitchen on what they can do on special events and international days like World Earth Day, World Book Day, Mother's Day to name a few. Also a list of other type of posts that we can do like Tips & Recipes from 3Kings Kafe & Kitchen; Chefs' profile  We suggested them to have an on-ground event for these days and therefore we could promote and talk about the same on Facebook with pre-event and post-event happenings and the restaurant. IPL Match post Rajasthan Royals & Mumbai Indians We also caught the current season of I...

Part-2 of our #live project  +Web Marketing Academy   Coming back to the actual world after all the fun, food and laughter with team-mates at Kings Kafe it's time for us to get serious about the live project of handling the social media of the restaurant. And, here we go.... Post our briefing session from Mr.Paul of Kings Kafe, we did a lot of brainstorming with our mentor Mr.Suresh Babu and Ms. Manasi. Through this we came up with a Strategy & Proposal so as to list down the objectives & goals, Challenges & opportunities, Strategies and Steps to get footfalls to the restaurant through Digital Media, mainly Social media. Then came the content calendar for the social media; we had to break our heads as how to divide the content for each day and schedule events for the coming 3 months as our plan was a short term to start with. We took this to Paul and had a discussion with him and got a positive response. So now how to execute this plan, was the question....

"Content is the reason search began in the first place" - Lee Odden Digital Marketing plays a very vital role in today's Marketing world. So I bet a Digital Marketing plan must and should be included in the Marketing Strategy for the Real Estate industry as well. Rather, I would say for that matter Digital Marketing is very important irrespective of any industry or business. Digital Marketing is very important for Real Estate Industry Digital Marketing is a wonderful tool, it can be both push & pull marketing and hence can help the Real Estate business reach their relevant or target audience wherever they are or whatever they are looking for on the internet at a very minimal cost which is negligible compared to your Newspaper ads or OOH media. A customer gets a lot of info at his convenience and today's world is intelligent and completely dependent on internet; so when a Real Estate business is present on the Digital space it adds a big value. The ...

Friends, am very happy today as I have been showcased as the 'Digital Marketer of the Week' at WMA this week. This has happened again because of the guidance and pushing by Mr. Suresh Babu, CEO of Web Marketing Academy, my Trainers @ WMA and finally my batch-mates. I also would like to thank Manasi , Manjunath & Bharani for making this happen. I also learnt 'How to do pod-casting?', during this process. Thank you all @WMA for helping me to learn and achieve so many things in this short duration. Below are the links to read more on the blog written by WMA and to view the video. http://www.webmarketingacademy.in/thulasi-manoj-wma-digital-marketer/

Hurrah...we have bagged our first project though we still are in the midst of our training at Web Marketing Academy. Isn't that awesome and wonderful!  Suresh was kind enough to handover this project to us and mostly to trust us for this. It's for a start-up cafe/restaurant on the Outer Ring Road of Marathahalli. We are also so keen and enthusiastic to work on this project. Each one of us want to contribute and make this a success story. So we have all started on some research as of now with Ms. Manasi leading and guiding us on this project. It has started good and a long way to go. It's not easy though, but we have to prove it. It's our goal as of now to ensure that the restaurant get's the maximum visibility in the vicinity and also gets high footfalls. So wishing us all success :)

Search Engine Optimization or SEO looked like impossible and a word/phrase which was like it came from a different world altogether. I always thought it was too difficult a job to do an SEO for any website and never wanted to even try that as it sounded as though it had got lot of technicalities, like meta keywords, tags, and so on. These fears were only until I attended Suresh's class on SEO this week. After that it's like me saying, is that all..."OMG, I CAN DO IT"; am so very confident now and ready to take up SEO for any given website. Suresh (WMA) made it look so simple with few techniques & the guidelines which he explained that one should & must follow. With just a few simple steps, you are ranking your website on top of the Search Engines; that's wonderful, isn't it? He made us practice at length until we got the real gist of it; he was not even willing to go ahead with the class until we proved him that we got what he thought. And this...

Yippeeee....I am a Google Adwords Certified Professional Google Adwords certification ....it was long pending as I had tried many a times reading the study material and didn't have guts to take the exam :P Today, I am an Adwords certified partner; and the credit goes to #WMA and my trainer Aditi Bhandari. She made it look a lot easier and I could finish my Fundamentals, Search Advanced and Display Advanced Exams, all within a week after completion of the classes. I would also like to thank my batch-mates and the other faculties at WMA, as they were very helpful in the learning process. All of us in the batch used to sit back and discuss the sessions for the day and work on the assignments together so that we could share our ideas and views. We keep getting lot of inputs and ideas; the faculties share their views and case studies with us which is really important at this level for all of us since we are so new in the industry. It's good and great to have such m...

Guys, as I mentioned earlier that I have joined the Digital Marketing Training program at Web Marketing Academy #WMA on the 2nd of Feb 2015. I want to share my experiences in the class with you all. So here I am... We have completed our classes on Website building and Search Engine Marketing (Google Adwords). The faculties at #WMA are really amazing, they are so down to earth and speak in a very simple language so that we understand each and every word thought in the class easily. No jargons or technicalities..and it's plain English. Suresh, Somesh and Aditya have helped me in learning to build a wordpress website easily. And I was amazed when I saw my website almost ready with help and guidance from these guys. I didn't know it was so simple to build or create a website until I was there in #WMA. All the while I thought it is only the guys who have HTML knowledge could do it and you have to be a graphic or website designer too. So, here I was proven wrong and that...

Social Media Week Bangalore (Feb 23rd to 27th 2015) Being a part of Web Marketing Academy, we were recommended and asked to attend the Social Media Week events which happened across different venues around Indiranagar, Bangalore between 23rd and 27th Feb. Me and my batch-mates attended quite a few sessions on 3 days and felt these were quite helpful if you have to become a digital marketeer. We benefited by knowing quite a bit on the industry trends with interactions with some of the digital media agencies. Met quite a few experienced professionals from the industry and was good to hear them speak about the ideas and tips for the freshers. I loved the session on 'How to take your Mobile App to one million downloads' by Mr. Samir Paswani of CouponDunia and 'Social Media & Mobile - Made for each other' by Mr. Himanshu Arora of Socialpanga.com. They gave very valuable inputs and the case studies they presented were really interesting and motivating with lot o...

Hey Guys, Though I am a blogger for quite sometime now, I was only blogging on recipes and some health and beauty tips, etc. Today, I decided to have my own personal blog to share my views, experiences and ideas.  Why did I decide to have my personal blog now, all of a sudden??? It is purely because I have been motivated by my mentor from #Web Marketing Academy, @Mr. Suresh Babu; who encourages each and everyone of WMA's students to have their own blog. So here I am blogging...not knowing whether I can do it or not; but still want to try it. So the credit goes to Suresh and WMA for sure for making me a proper blogger. I am really happy to have found #WMA; the Digital Marketing Training program that I have joined on the Feb 02 has changed my life totally in the last one month. Lot of inputs, good case studies, above all the faculty have been really good and one-to-one interactions are the best. With a scenario like this, I am feeling very positive and confident abo...