ThulasiManoj

Why should NGOs use social media? Social media is one of the best ways to start connecting to people as social itself means “people” and we need people to begin for any NGO to work. Through social media, we can connect to our audience (be it, partners or donors). Social media creates a relationship between the donors and the NGO, unlike the website which acts as a notice board or journal. Social media helps in creating connections between the donor and getting feedback along with contributions for the causes too in terms of money and volunteers. As social media has become an integral part of the daily lives of all human beings, NGOs should not miss the chance to use them too for the causes and to raise funds. Important reasons for NGOs to be on Facebook Social media has occupied the majority of our lives today and especially after the pandemic, people’s life has become virtual and almost all activities happen online including connecting with family and friends to transacting fo...

  How to start Online Fundraising in India for your NGO? It’s a big question when it comes to raising funds online for charity causes or NGOs. Being in the industry for 3 years now, I have some tips to give out for the ones who belong to the industry of online fundraising for charity. Many people from the smaller NGOs look at my profile and call me or come to meet me to know what are my tactics or ideas/approach to raising funds from online channels especially in India. We all know the Indian mentality differs from place to place, culture to culture when it comes to charity giving. Though we all know “Charity begins at home”, we teach often to our children in the day-to-day life and the schools too try to inculcate this habit to children by promoting HelpAge India for example along with many others (guess, you all know what I am talking about as each one of us has done this). This piece is written keeping in mind the small-time NGOs (the local NGOs) who want to do fundraising throu...

Is the Hubspot Inbound Marketing Certification helpful? This question as a Digital Marketer might be bothering you time again until you take up this test/course online. I too had similar questions in my mind though I had heard from friends and peers that it is a wonderful guide for Inbound Marketing Methodologies. And, finally I have registered Myself for the training/certification at  http://academy.hubspot.com/ Add caption I have completed the first few modules and it's quite interesting the way they have explained. They use simple language and it's quite easy to understand. Although I have learnt these fundamentals of Inbound Marketing from WMA  . I am looking forward to more in-depth knowledge from them in the future modules/courses. So, don't wait any further if you are keen to change your career path from traditional to digital media, this training will help ease your transition. What more, it's a free marketing training course. I will write to you...

Some of the Basic Tips for Search Engine Optimization SEO -  Optimization Tips for your Website As we know SEO is for bringing our website on the top of the Search Results Page on any Search Engine, for example Google. SEO in complex form can be handled and managed only by the experts in the field, who have severe knowledge to handle the technicalities of the process. However, you yourself can follow these simple steps to get some results if not the best results. 1. Make sure you list the Name of your Business, Contact Details, Address, etc. the same everywhere online and note not similar. 2. Keep the content original, brief and relevant to the topic. Have an average of 600 words atleast per page. 3. Make sure the site URLs are clear and absolute. Let them not be too long and contain multiple parameters. Rewrite them if necessary. 4. Use a URL structure that includes text, and make sure you include keywords. 5. Use the 'Alt Attribute' tags properly on ev...

‘Adworld is Madworld’ – this is what I had heard as a child. And above I had heard people talk that the ones who are in the advertising world are not the people with morale. So advertising for me was not by choice it was by chance. I started my journey when I was barely 18 years and just out of my 12 th . Fate brought me to this field and I continued to pursue this as I got literally addicted and passionate about the industry. Actually I wanted to be a doctor and I bet each one of us as a child either want to be a doctor, teacher or an engineer. This idea is instilled within us from the day we are born. My Journey - Traditional to Digital Advertising But destiny plays. So here I am almost 15 years in the advertising industry and still going. Many a times I too have felt that I may not belong here because of the culture that is in the advertising industry but has enjoyed my journey all along. Traditional or Conventional advertising was ruling until few years...

Brainstorming, Facebook posts and more for 3Kings Kafe & Kitchen's live project So here's the next step; we sat together one afternoon and started brainstorming and there we came with a content calendar for Facebook posts for the next 3 months. We put a list together on the upcoming festivals of India and International events that we can concentrate on to create relevant posts. We came up with ideas for 3Kings Kafe & Kitchen on what they can do on special events and international days like World Earth Day, World Book Day, Mother's Day to name a few. Also a list of other type of posts that we can do like Tips & Recipes from 3Kings Kafe & Kitchen; Chefs' profile  We suggested them to have an on-ground event for these days and therefore we could promote and talk about the same on Facebook with pre-event and post-event happenings and the restaurant. IPL Match post Rajasthan Royals & Mumbai Indians We also caught the current season of I...

"Content is the reason search began in the first place" - Lee Odden Digital Marketing plays a very vital role in today's Marketing world. So I bet a Digital Marketing plan must and should be included in the Marketing Strategy for the Real Estate industry as well. Rather, I would say for that matter Digital Marketing is very important irrespective of any industry or business. Digital Marketing is very important for Real Estate Industry Digital Marketing is a wonderful tool, it can be both push & pull marketing and hence can help the Real Estate business reach their relevant or target audience wherever they are or whatever they are looking for on the internet at a very minimal cost which is negligible compared to your Newspaper ads or OOH media. A customer gets a lot of info at his convenience and today's world is intelligent and completely dependent on internet; so when a Real Estate business is present on the Digital space it adds a big value. The ...

Yippeeee....I am a Google Adwords Certified Professional Google Adwords certification ....it was long pending as I had tried many a times reading the study material and didn't have guts to take the exam :P Today, I am an Adwords certified partner; and the credit goes to #WMA and my trainer Aditi Bhandari. She made it look a lot easier and I could finish my Fundamentals, Search Advanced and Display Advanced Exams, all within a week after completion of the classes. I would also like to thank my batch-mates and the other faculties at WMA, as they were very helpful in the learning process. All of us in the batch used to sit back and discuss the sessions for the day and work on the assignments together so that we could share our ideas and views. We keep getting lot of inputs and ideas; the faculties share their views and case studies with us which is really important at this level for all of us since we are so new in the industry. It's good and great to have such m...

Guys, as I mentioned earlier that I have joined the Digital Marketing Training program at Web Marketing Academy #WMA on the 2nd of Feb 2015. I want to share my experiences in the class with you all. So here I am... We have completed our classes on Website building and Search Engine Marketing (Google Adwords). The faculties at #WMA are really amazing, they are so down to earth and speak in a very simple language so that we understand each and every word thought in the class easily. No jargons or technicalities..and it's plain English. Suresh, Somesh and Aditya have helped me in learning to build a wordpress website easily. And I was amazed when I saw my website almost ready with help and guidance from these guys. I didn't know it was so simple to build or create a website until I was there in #WMA. All the while I thought it is only the guys who have HTML knowledge could do it and you have to be a graphic or website designer too. So, here I was proven wrong and that...