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Showing posts from May, 2015

My journey in the world of Advertising – Traditional to Digital

‘Adworld is Madworld’ – this is what I had heard as a child. And above I had heard people talk that the ones who are in the advertising world are not the people with morale. So advertising for me was not by choice it was by chance. I started my journey when I was barely 18 years and just out of my 12 th . Fate brought me to this field and I continued to pursue this as I got literally addicted and passionate about the industry. Actually I wanted to be a doctor and I bet each one of us as a child either want to be a doctor, teacher or an engineer. This idea is instilled within us from the day we are born. My Journey - Traditional to Digital Advertising But destiny plays. So here I am almost 15 years in the advertising industry and still going. Many a times I too have felt that I may not belong here because of the culture that is in the advertising industry but has enjoyed my journey all along. Traditional or Conventional advertising was ruling until few years