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Showing posts from April, 2015

Next Steps for 3Kings Kafe & Kitchen Project

Brainstorming, Facebook posts and more for 3Kings Kafe & Kitchen's live project So here's the next step; we sat together one afternoon and started brainstorming and there we came with a content calendar for Facebook posts for the next 3 months. We put a list together on the upcoming festivals of India and International events that we can concentrate on to create relevant posts. We came up with ideas for 3Kings Kafe & Kitchen on what they can do on special events and international days like World Earth Day, World Book Day, Mother's Day to name a few. Also a list of other type of posts that we can do like Tips & Recipes from 3Kings Kafe & Kitchen; Chefs' profile  We suggested them to have an on-ground event for these days and therefore we could promote and talk about the same on Facebook with pre-event and post-event happenings and the restaurant. IPL Match post Rajasthan Royals & Mumbai Indians We also caught the current season of I

3Kings Kafe & Kitchen - live project @WMAIndia

Part-2 of our #live project  +Web Marketing Academy   Coming back to the actual world after all the fun, food and laughter with team-mates at Kings Kafe it's time for us to get serious about the live project of handling the social media of the restaurant. And, here we go.... Post our briefing session from Mr.Paul of Kings Kafe, we did a lot of brainstorming with our mentor Mr.Suresh Babu and Ms. Manasi. Through this we came up with a Strategy & Proposal so as to list down the objectives & goals, Challenges & opportunities, Strategies and Steps to get footfalls to the restaurant through Digital Media, mainly Social media. Then came the content calendar for the social media; we had to break our heads as how to divide the content for each day and schedule events for the coming 3 months as our plan was a short term to start with. We took this to Paul and had a discussion with him and got a positive response. So now how to execute this plan, was the question. Agai

How Important is Digital Marketing for Real Estate Business?

"Content is the reason search began in the first place" - Lee Odden Digital Marketing plays a very vital role in today's Marketing world. So I bet a Digital Marketing plan must and should be included in the Marketing Strategy for the Real Estate industry as well. Rather, I would say for that matter Digital Marketing is very important irrespective of any industry or business. Digital Marketing is very important for Real Estate Industry Digital Marketing is a wonderful tool, it can be both push & pull marketing and hence can help the Real Estate business reach their relevant or target audience wherever they are or whatever they are looking for on the internet at a very minimal cost which is negligible compared to your Newspaper ads or OOH media. A customer gets a lot of info at his convenience and today's world is intelligent and completely dependent on internet; so when a Real Estate business is present on the Digital space it adds a big value. The