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Online Fundraising Ideas Let us learn "How to do Online Fundraising?" #OnlineFundraisingTechniques The majority of the fundraising these days is happening on Online media, especially after the pandemic which hit us hard in 2020. There are various methods and modes to raise funds online and we will be covering one by one in our upcoming blogs. The most popular online fundraising channel today is Crowdfunding platforms. Which is readily available on the internet through various organizations and provides an easy interface and setup for any small NGO or big NGO to do fundraising online. Crowdfunding Platform - LEARN TO RAISE FUNDS ONLINE  Though it is popular for medical emergencies for individuals, it still attracts a vast number of NGOs to raise funds for their causes and projects and has seen success when the cause is genuine. What you need to do for raising funds on a Crowdfunding platform? Create a Campaign - add details on the project and description (add goal amount and d

Why should NGOs use social media? Social media is one of the best ways to start connecting to people as social itself means “people” and we need people to begin for any NGO to work. Through social media, we can connect to our audience (be it, partners or donors). Social media creates a relationship between the donors and the NGO, unlike the website which acts as a notice board or journal. Social media helps in creating connections between the donor and getting feedback along with contributions for the causes too in terms of money and volunteers. As social media has become an integral part of the daily lives of all human beings, NGOs should not miss the chance to use them too for the causes and to raise funds. Important reasons for NGOs to be on Facebook Social media has occupied the majority of our lives today and especially after the pandemic, people’s life has become virtual and almost all activities happen online including connecting with family and friends to transacting fo

Quick Tips to enhance Online Fundraising With the growing use of the internet globally, you should also strengthen your online fundraising efforts. Here are a few quick tips that can enhance online donations for your work. Share your impact stories on your Web page and monthly Newsletter:  You can attract more donors by regularly updating your website. Many organizations also send monthly updates to all their donors stating the new events and activities undertaken for a particular cause. This helps you to stay connected with your donors. Use compelling imagery:   Visual images always create a long-lasting impact on humans and therefore use images that compel the donors to support your cause. It is very important to select images wisely because you want the donor to get a clear message from the image without having to read the details. Use relevant imagery that clearly indicates to the donors what you are raising funds for. Remember not to clutter the page with too many images, use only

  How to start Online Fundraising in India for your NGO? It’s a big question when it comes to raising funds online for charity causes or NGOs. Being in the industry for 3 years now, I have some tips to give out for the ones who belong to the industry of online fundraising for charity. Many people from the smaller NGOs look at my profile and call me or come to meet me to know what are my tactics or ideas/approach to raising funds from online channels especially in India. We all know the Indian mentality differs from place to place, culture to culture when it comes to charity giving. Though we all know “Charity begins at home”, we teach often to our children in the day-to-day life and the schools too try to inculcate this habit to children by promoting HelpAge India for example along with many others (guess, you all know what I am talking about as each one of us has done this). This piece is written keeping in mind the small-time NGOs (the local NGOs) who want to do fundraising through o