Skip to main content

Posts

Online Fundraising Ideas - Giving Day

  How to conduct “Online Giving Days”? Online Giving Day is a dedicated day where we push our potential donors to donate on a single day for a specific cause. The most common online giving day is #GivingTuesday, which is mainly popular in US and also getting popular these days in India too. It is the Tuesday, which comes after Thanks Giving that is considered for raising funds for various charities/causes. Either your NGO can participate and prepare for this #GivingTuesday or you can organize your own Online Giving day for your supporters. Online Giving day, is a 24 hour donation drive where Non-profits try to raise as much as money as possible from its supporters. To conduct this donation drive, a log of preparation is needed like digital promotions and advertising to make it effective. Reach out to your existing and new supporters through: ·          Emails ·          Social media ·          SMS ·          Publish on Website ·          With videos A complete dig
1 comment
Read more
Recent posts

How to do Online Fundraising?

Online Fundraising Ideas Let us learn "How to do Online Fundraising?" #OnlineFundraisingTechniques The majority of the fundraising these days is happening on Online media, especially after the pandemic which hit us hard in 2020. There are various methods and modes to raise funds online and we will be covering one by one in our upcoming blogs. The most popular online fundraising channel today is Crowdfunding platforms. Which is readily available on the internet through various organizations and provides an easy interface and setup for any small NGO or big NGO to do fundraising online. Crowdfunding Platform - LEARN TO RAISE FUNDS ONLINE  Though it is popular for medical emergencies for individuals, it still attracts a vast number of NGOs to raise funds for their causes and projects and has seen success when the cause is genuine. What you need to do for raising funds on a Crowdfunding platform? Create a Campaign - add details on the project and description (add goal amount and d
Post a Comment
Read more

Why should NGOs use social media?

Why should NGOs use social media? Social media is one of the best ways to start connecting to people as social itself means “people” and we need people to begin for any NGO to work. Through social media, we can connect to our audience (be it, partners or donors). Social media creates a relationship between the donors and the NGO, unlike the website which acts as a notice board or journal. Social media helps in creating connections between the donor and getting feedback along with contributions for the causes too in terms of money and volunteers. As social media has become an integral part of the daily lives of all human beings, NGOs should not miss the chance to use them too for the causes and to raise funds. Important reasons for NGOs to be on Facebook Social media has occupied the majority of our lives today and especially after the pandemic, people’s life has become virtual and almost all activities happen online including connecting with family and friends to transacting fo
Post a Comment
Read more

Quick tips that can enhance Online Fundraising

Quick Tips to enhance Online Fundraising With the growing use of the internet globally, you should also strengthen your online fundraising efforts. Here are a few quick tips that can enhance online donations for your work. Share your impact stories on your Web page and monthly Newsletter:  You can attract more donors by regularly updating your website. Many organizations also send monthly updates to all their donors stating the new events and activities undertaken for a particular cause. This helps you to stay connected with your donors. Use compelling imagery:   Visual images always create a long-lasting impact on humans and therefore use images that compel the donors to support your cause. It is very important to select images wisely because you want the donor to get a clear message from the image without having to read the details. Use relevant imagery that clearly indicates to the donors what you are raising funds for. Remember not to clutter the page with too many images, use only
Post a Comment
Read more

How to Raise Funds for an NGO online?

  How to start Online Fundraising in India for your NGO? It’s a big question when it comes to raising funds online for charity causes or NGOs. Being in the industry for 3 years now, I have some tips to give out for the ones who belong to the industry of online fundraising for charity. Many people from the smaller NGOs look at my profile and call me or come to meet me to know what are my tactics or ideas/approach to raising funds from online channels especially in India. We all know the Indian mentality differs from place to place, culture to culture when it comes to charity giving. Though we all know “Charity begins at home”, we teach often to our children in the day-to-day life and the schools too try to inculcate this habit to children by promoting HelpAge India for example along with many others (guess, you all know what I am talking about as each one of us has done this). This piece is written keeping in mind the small-time NGOs (the local NGOs) who want to do fundraising through o
Post a Comment
Read more

Hubspot - Inbound Marketing Certification

Is the Hubspot Inbound Marketing Certification helpful? This question as a Digital Marketer might be bothering you time again until you take up this test/course online. I too had similar questions in my mind though I had heard from friends and peers that it is a wonderful guide for Inbound Marketing Methodologies. And, finally I have registered Myself for the training/certification at  http://academy.hubspot.com/ Add caption I have completed the first few modules and it's quite interesting the way they have explained. They use simple language and it's quite easy to understand. Although I have learnt these fundamentals of Inbound Marketing from WMA  . I am looking forward to more in-depth knowledge from them in the future modules/courses. So, don't wait any further if you are keen to change your career path from traditional to digital media, this training will help ease your transition. What more, it's a free marketing training course. I will write to you
1 comment
Read more

SEO Optimization Tips for your Website

Some of the Basic Tips for Search Engine Optimization SEO -  Optimization Tips for your Website As we know SEO is for bringing our website on the top of the Search Results Page on any Search Engine, for example Google. SEO in complex form can be handled and managed only by the experts in the field, who have severe knowledge to handle the technicalities of the process. However, you yourself can follow these simple steps to get some results if not the best results. 1. Make sure you list the Name of your Business, Contact Details, Address, etc. the same everywhere online and note not similar. 2. Keep the content original, brief and relevant to the topic. Have an average of 600 words atleast per page. 3. Make sure the site URLs are clear and absolute. Let them not be too long and contain multiple parameters. Rewrite them if necessary. 4. Use a URL structure that includes text, and make sure you include keywords. 5. Use the 'Alt Attribute' tags properly on ev
Post a Comment
Read more