Quick Tips to enhance Online Fundraising
With the growing use of the internet globally, you should also strengthen your online fundraising efforts. Here are a few quick tips that can enhance online donations for your work.
Share your impact stories on your Web page and monthly Newsletter:
You can attract more donors by regularly updating your website. Many organizations also send monthly updates to all their donors stating the new events and activities undertaken for a particular cause. This helps you to stay connected with your donors.
Use compelling imagery:
Visual images always create a long-lasting impact on humans and therefore use images that compel the donors to support your cause. It is very important to select images wisely because you want the donor to get a clear message from the image without having to read the details. Use relevant imagery that clearly indicates to the donors what you are raising funds for. Remember not to clutter the page with too many images, use only a few images that convey a strong message.
Use statistics to show results:
Many organizations have improved their fundraising performance through the use of data. You can use charts, graphs and figures on your donation page to represent important information for donors. You can show the current status through a status bar representing how far you have reached towards achieving your goal. You can also use data to show how money from donors has impacted lives.
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